What are the most important factors that you take into consideration while working on a new marketing strategy? Is the lifetime value every single one of your customers develops throughout the entire time of using your services among them?
According to Konrad Keck, the founder and CEO of MetricsCube, LTV may look like a fairly basic and rough figure, but has much greater impact on the successfulness of your advertising efforts than you might ever imagine.
Head over to the MetricsCube Blog where he explains the reasons for this phenomenon, and shares some life advice on how to achieve the set revenue goals without subjecting your company to unnecessary investment risks!